Muscle Relaxant Drugs Market to Witness Growth because of Increasing Incidence of Skin Diseases

 Today, the population of people aged 60 years or above is growing much faster than it was a few years back. As per the World Health Organization (WHO), the proportion of aged people will nearly double from 12% in 2015 to 22% in 2050. Owing to this, the medical settings need to be prepared for catering to the needs of this age group, since the geriatric population is more susceptible to diseases and therefore requires frequent and effective care. As a person grows older, their bodily functions start needing much more care. The physical body becomes weaker, which is why older people are also more prone to muscle spasms and body pain.

Because of this, the demand for muscle relaxants is growing at a swift pace. Muscle relaxants are utilized for preventing and reducing muscle spasms and tightness, which may occur due to an uncontrolled contraction of muscles. The muscle contract sudden resulting in pain, which creates the need for medical intervention. Ascribed to these factors, the global muscle relaxant drugs market is projected to grow at a rapid pace in the coming years. The three major types of muscle relaxants are neuromuscular blocking agents, facial aesthetic relaxants, and skeletal muscle relaxants. 

Out of these, the demand for facial aesthetic relaxants was the highest in the past, which is basically because of the high safety and efficiency of these drugs. Different types of facial aesthetic relaxant drugs are dysport and Botox, between which, the demand for Botox was higher in the past. Other than this, the demand for skeletal muscle relaxants is also expected to rise in the near future. Antispastic and antispasmodic are two types of skeletal muscle relaxants. Antispastic agents are utilized for conditions such as multiple sclerosis and cerebral palsy and antispasmodic agents are used for the management of musculoskeletal conditions such as neck pain, tension headaches, and lower back pain. 

The growing incidence of skin diseases is also resulting in the growing requirement for different muscle relaxant drugs. Factors such as exposure to ultraviolet radiation, excessive tobacco and alcohol consumption, and surging pollution lead to reduction in reduced skin elasticity and the skin becomes susceptible to sunburns. In addition to this, acne is the most common dermatological condition and affects a large number of people all across the globe. Attributed to these factors, people are increasingly making use of botulinum toxic-based muscle relaxant procedures for treating skin diseases. 

Owing to the growing utilization of facial muscle relaxants and surging geriatric population, North America has been a major consumer of muscle relaxants in the past. Furthermore, increasing research & development investments, rising awareness regarding musculoskeletal problems and their management, and advancements in healthcare infrastructure are also driving the demand for muscle relaxants in the region. Apart from this, the Asian region is predicted to emerge as the fastest-growing muscle relaxant drugs market in the coming years, which is due to the rising prevalence of chronic diseases, increasing number of surgeries, and surging geriatric population.

Hence, the demand for muscle relaxant drugs is also growing due to the rising geriatric population and increasing incidence of skin diseases around the globe.   

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How Is Surging Chronic Disease Prevalence Creating Patient Engagement Solutions Demand?

 Patients suffering from chronic diseases such as cancer, obesity, diabetes, and cardiovascular diseases (CVDs) require constant engagement with medical facilities as such ailments affect people for a long duration and need constant monitoring. According to the International Diabetes Federation (IDF), 700 million people in the age bracket of 20–79 years will be suffering from diabetes by 2045. Further, the World Health Organization (WHO), CVDs, diabetes, and cancer account for 17.9 million, 1.5 million, and 9.3 million deaths respectively, each year.  

In recent years, patient engagement solution providers, such as Medical Information Technology Inc., Computer Programs and Systems Inc., Allscripts Healthcare Solutions Inc., InterSystems Corporation, International Business Machines Corporation (IBM), Epic Systems Corporation, Cerner Corporation, eClinicalWorks LLC, and athenahealth Inc. are actively engaging in research and development (R&D) for introducing novel solutions to improve the condition of patients. For example, in April 2018, McKesson Corporation introduced Health Mart Atlas to deliver high-quality care. This managed-care solution is a strong network of high-performing community pharmacies.

Patient management software, hardware, and services offered by the aforementioned solution providers are used in health management, financial health management, home health management, and social and behavioral health management applications. In recent years, patient engagement solutions were primarily used in health management applications, due to the surging adoption of technological solutions, owing to the rising government initiatives toward spreading awareness among people regarding disease prevention. Owing to the wide application base of such solutions, they are used by individuals as wells as healthcare organizations. 

According to P&S Intelligence, North America dominated the patient engagement solutions market in the recent past, due to the surging incidence of chronic ailments and the soaring number of healthcare information technology (HIT) solution providers in the region. For instance, according to the Centers for Disease Control and Prevention (CDC), cancer, diabetes, and heart disease are the most common causes of disabilities and fatalities in the U.S. Moreover, the presence of a well-established healthcare infrastructure is boosting the adoption of patient engagement solutions in the region. 

Whereas, Asia-Pacific (APAC) is expected to adopt patient engagement solutions at the fastest pace in the foreseeable future. This can be attributed to the increasing prevalence of chronic diseases, rising awareness about such solutions for managing patients, and escalating geriatric population in the region. For example, the International Diabetes Federation (IDF) predicts that the number of diabetic patients in South East Asia in the age group of 20–79 years will increase from 88 million in 2019 to 153 million by 2045. 

Thus, the growing incidence of chronic diseases and increasing government support for patient-centric care will fuel the adoption of patient engagement solutions in the coming years.  

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Enactment of Strict Emission Regulations Driving Demand for Automotive Elastomers

 One of the major factors driving the worldwide demand for automotive elastomers is the implementation of stringent environmental regulations in several countries for mitigating CO2 emissions. Moreover, many international organizations are increasingly enacting strict guidelines for reducing greenhouse gas emissions. For instance, many organizations in Europe and North America are enacting policies that mandate the production and incorporation of lightweight materials in automobiles in order to mitigate CO2 emissions and achieve the preset emission targets by 2025.

Similar policies have been enacted by the governments of various countries in the Asia-Pacific (APAC) region. China, which is the largest emitter of greenhouse gases in the region, intends to introduce policies for controlling its emission levels. Other countries in the region such as India, Indonesia, and Australia, are also enacting regulations for reducing the effects of climate change by mitigating the generation of carbon emissions. The enactment of these policies is creating lucrative growth opportunities for the players operating in the automotive elastomers market.  

Furthermore, many North American and European countries are strictly adhering to emission regulations by focusing heavily on fuel economy, which is make the adoption of lightweight, high-precision, and durable automotive elastomers necessary for gaskets, weather seals, and hoses in automobiles. The Environmental Protection Agency (EPA) has enacted emission standards and regulations for light cars and trucks in North America. For passenger cars, the targeted permissible emission limit has been set at 143 grams per miles (g/mi) which is lower than the limit set for 2016, which was 225 g/mi.

Between these, the demand for synthetic elastomers was found to be higher during the last few years. On the other hand, in the coming years, the sales of thermoplastic elastomers are expected to rise at a faster pace, on account of the high durability and excellent physical characteristics of thermoplastic elastomers, which make them very popular among automobile manufacturing companies around the world. Geographically, the demand for automotive elastomers soared in the Asia-Pacific (APAC) region in the years gone by.

This was because of the rapid expansion of the automotive industry and the large-scale adoption of lightweight materials by automobile manufacturers in the region. In the coming years, the sales of automotive elastomers are predicted to surge in North America and Europe. This is credited to the boom in the automotive industry, enactment of strict emission regulations, and rising popularity of high-performance automobiles in these regions. In North America, the demand for these elastomers was the highest in the U.S. in 2015. 

Hence, the demand for automotive elastomers will shoot up in the forthcoming years, mainly because of the increasing implementation of strict emission regulations by various international organizations and governments and the expansion of the automobile industry.  

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Advanced Wound Care Market to Grow due to Rising Incidence of Diabetes

 The number of burn cases across the globe is rising rapidly. For example, about 180,000 deaths occur due to burns every year, and majority of these cases occur in low- and middle-income countries, as per the World Health Organization. In addition to this, the annual number of burn incidence in India is about 6–7 million. A burn injury is caused by heat because of radioactivity, radiation, friction, electricity, or contact with chemicals. The damage caused by burn can cause severe damage to the skin and other affected tissues, which is why proper treatment is required for these cases. 

Owing to this, the demand for advanced wound care products is growing rapidly. These products have a higher absorption capacity as compared to conventional wound care products, including sponge, wadding, gauze, and plaster, which is a crucial aspect for preventing wound seepage. Advanced wound care products also allow the exchange of oxygen, simultaneously blocking the entry of microbes into wounds, aid in the formation of new tissues, and retain moisture. It is due to these benefits that the global advanced wound care market is expected to progress at a significant pace in the years to come.  

Different kinds of advanced wound care products are active wound care products, advanced wound dressing, and wound therapy devices. Among all these, the demand for advanced wound dressing =s was the highest in the past. Collagen dressing, foam dressing, hydrogel dressing, hydrocolloid dressing, alginate dressing, and film dressing. Types of wound therapy devices are electrical stimulation devices, negative pressure wound therapy (NPWT) device, and oxygen & hyperbaric oxygen equipment. The demand for NPWT devices is expected to grow considerably in the years to come. Topical agents and artificial skin & skin substitutes are the two types of active wound care products.  

Other than burns, advanced wound care products are also utilized for treating surgical & chronic wounds and ulcers. The highest demand for these products was created for surgical & chronic wounds, which can be ascribed to the surging cases of obesity and diabetes, growing geriatric population, and rising incidents of road accidents. Outpatient facilities and inpatient facilities are the major end users of advanced wound care products. Between these two, the demand for these products was the highest from inpatient facilities in the past due to the fact that these facilities provide specialized facilities to patients suffering from different kinds of wounds.

Geographically, North America has been the largest user of advanced wound care products in the past, owing to the rising cases of obesity and diabetes, increasing geriatric population, and surging cases of road accidents in the region. Other than this, the Asia-Pacific region is projected to emerge as the fastest-growing advanced wound care market in the coming years. This is particularly attributed to the surging number of burn case and diabetes in the region. 

Hence, the demand for advanced wound care products is rising due to the growing number of burn cases around the globe.   

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Construction of Green Buildings Propelling Construction Chemical Sales

 With the increasing urbanization rate, especially in developing countries such as India, South Africa, Brazil, and China, on account of the rapid migration of people from rural areas to urban areas for better employment opportunities and a higher standard of life, the demand for construction chemicals is surging sharply. This is attributed to the fact that the soaring population of people in urban areas is positively impacting the demand for new buildings, offices, and factories, which is, in turn, fueling the launch of many large-scale construction projects.

Additionally, the rapid construction of green buildings, on account of the increasing concerns being raised over the escalating pollution levels and the burgeoning requirement for energy conservation in buildings, is also driving the sales of construction chemicals, thereby causing the expansion of the construction chemicals market. Moreover, green building materials can massively reduce the emission of harmful gases, which further boosts their popularity across the world. Additionally, these chemicals have the ability to improve the durability of buildings and provide protection against various environmental hazards.  

Adhesives, protective coatings, concrete admixtures, sealants, asphalt modifiers, and others such as flooring chemicals and flame retardants are the most widely used types of construction chemicals across the world. Out of these, the demand for concrete admixtures was found to be the highest in 2017. This was because of the extensive use of admixtures, owing to their ability to reduce the cost of construction by modifying the traits of the hardened concrete. For instance, the addition of admixtures to water can reduce water requirement by 5–10%. 

Geographically, the sales of construction chemicals are predicted to rise at the fastest pace in the Asia-Pacific (APAC) region in the coming years. This is ascribed to the burgeoning demand for construction chemicals in regional countries such as China and India. China is widely considered as the world’s construction capital and the country is witnessing the launch of several construction projects. Moreover, the government is also making huge investments in infrastructure projects, which is also boosting the sales of construction chemicals in the country. 

Thus, the demand for construction chemicals is certain to explode in the forthcoming years, primarily because of the increasing construction and infrastructural development activities, on account of the surging population of urban people, and rapid construction of green buildings across the world.     

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Demand for Wound Closure Products Set to Explode in Asia-Pacific in Future

 The increasing incidence of road accidents is one of the major factors fueling the demand for wound closure products around the world. The wounds caused due to accidents are usually exposed to debris, soil, bodily fluids, and microbes. Moreover, these wounds often result in tissue loss, which subsequently extends the body’s healing process. Apart from the rising prevalence of road accidents, the increasing occurrence of burn cases is also positively impacting the demand for wound closure products around the world. 

According to the American Burn Association (ABA), the U.S. witnessed nearly 486,000 burn injuries in 2011. Surgical intervention is usually required for healing these injuries. As wound closure products are heavily used in surgical procedures for closing the wounds caused due to surgical incisions, the growing incidence of burn cases is propelling their worldwide demand. Wound closure products assist in the management of wounds in both external and internal surgical applications. 

The growing prevalence of chronic wounds is also fueling the sales of wound closure products around the world. This is because surgical intervention is usually required for treating chronic wounds such as pressure ulcers, venous leg ulcers, and diabetic foot ulcers. Due to these factors, the demand for wound closure products is surging sharply across the world. This is, in turn, driving the advancement of the global wound closure products market. 

Sutures, surgical staples, wound closure strips, adhesives and tissue sealants, and hemostats are the major types of wound closure products used all over the world. Out of these, the demand for sutures was found to be the highest during the last few years. This was ascribed to the huge prevalence of chronic wounds and surgeries across the world. General, cardiovascular, orthopedic, gynecological, and ophthalmic surgeries are the biggest application areas of wound closure products.

Out of these, the requirement for these products was observed to be the highest in cardiovascular diseases in the years gone by. This was credited to the high incidence of cardiac surgeries, because of the widespread prevalence of various heart diseases all over the world. Across the globe, the sales of wound closure products were the highest in North America in the past years, as per the observations of P&S Intelligence, a market research company based in India.

On the other hand, the demand for these products is predicted to surge sharply in the Asia-Pacific (APAC) region in the forthcoming years. This will be a result of the growing incidence of road accidents, chronic wounds, and burn cases and the rising requirement for surgical procedures in the regional countries. Moreover, the soaring healthcare expenditure, especially in India and China, is also bolstering the demand for wound closure products in the region.

Hence, it is safe to say that the demand for wound closure products will rise enormously all over the world in the upcoming years, primarily because of the increasing number of surgical procedures and the growing incidence of road crashes and burn cases all over the world. 

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Why will Sales of Portable Ultrasound Devices Boom in Asia-Pacific in Future?

 Ultrasound is widely used for both therapeutic and diagnosis purposes. Ultrasound imaging is a commonly used medical imaging method that employs the use of high frequency sound waves and their echoes for producing cross-sectional images of the human body. Ultrasound devices are very easy to operate and take from one place to another, especially in remote areas. These devices are primarily used at point-of-care, on account of the fact that they are smaller and lighter and highly convenient to carry.

Medical ultrasound systems operate at very high frequencies, commonly in the range of 1-10 MHz. These machines calculate the distance from the organ or tissue to the probe with the help of the speed of the sound within the tissue and the time taken for each echo to return. The increasing incidence of chronic diseases and the soaring population of geriatric people are the two major factors fueling the demand for portable ultrasound devices. 

Additionally, the surging healthcare expenditure and the rapidly developing healthcare infrastructure, especially in the emerging economies such as India and China, are massively propelling the sales of portable ultrasound devices across the globe. This is, in turn, fueling the progress of the global portable ultrasound device market. The two most commonly used portable ultrasound devices are hand-held and mobile ultrasound devices. Between these, the demand for hand-held portable ultrasound devices will rise rapidly across the world in the future years.

Across the globe, the sales of portable ultrasound devices are predicted to surge in Europe in the coming years. This will be because of the soaring healthcare expenditure, the surging population of geriatric people, and the rising incidence of chronic diseases in the various European countries. In addition to these, the presence of a rapidly improving healthcare infrastructure is also propelling the demand for portable ultrasound devices in the region.

The sales of these devices will also rise tremendously in North America in the upcoming years, as per the forecast of P&S Intelligence, a market research company based in India. This will be because of the surging geriatric population, the rising incidence of chronic diseases, and the soaring healthcare costs in the region. Globally, the Asia-Pacific (APAC) region is predicted to witness the highest sales of portable ultrasound devices in the coming years.

This will be because of the mushrooming geriatric population and the surging occurrence rate of various chronic diseases in the region. Additionally, the existence of a large population and a rapidly improving healthcare and medical infrastructure is massively boosting the sales of portable ultrasound devices in this region. Koninklijke Philips N.V., Hitachi Ltd., General Electric Company, FUJIFILM Holdings Corporation, and Siemens AG are some of the leading portable ultrasound device-manufacturing companies all over the world. 

Hence, it can be said with surety that the sales of portable ultrasound devices will surge across the world in the forthcoming years, primarily because of the rising incidence of chronic diseases and the surging population of geriatric people around the world. 

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Why Is Cosmetics Industry Using Soy-Based Chemicals?

 Soy-based chemicals are an alternative to traditional chemicals, which are derived from petroleum oil or crude oil. Soy milk and soy oil are the most-popular soybean derivates, being increasingly used in the food and beverage industry owing to their high nutrient content. Similarly, the cosmetics industry uses soy-based chemicals in the production of biodegradable soaps, deodorants, and perfumes. Thus, the increasing demand for high-nutrient-content food products and biodegradable cosmetics will fuel the consumption of soy-based chemicals worldwide.

Moreover, the surging need for biofuels, owing to the rising air pollution levels and depleting fossil fuel reserves, will augment the production of soy-based chemicals in the upcoming years. According to the World Health Organization (WHO), approximately 4.2 million deaths are caused due to ambient air pollution every year. Furthermore, the WHO states that the transportation sector and power sector should shift to clean modes of power generation, such as low-emission fuels, to mitigate air pollution levels.

Furthermore, the rising need for biofertilizers, eco-pesticides, and eco-insecticides, primarily on account of the degrading soil quality and depleting nutrient content in the earth's crust, is projected to create a huge requirement for soy-based chemicals. The World Wide Fund for Nature (WWF) propounds that half the topsoil of the Earth has been lost in the last 150 years and the soil quality has been compromised due to over-intensive agricultural practices. This has resulted in soil salinity, loss of soil structure, compaction, and nutrient degradation, which can be dealt with with biofertilizers and biopesticides.

The Demands of the food and beverage, cosmetics, plastics, and agriculture sectors for soy-based chemicals are met by VertecBioSolvents Inc., Elevance Renewable Sciences Inc., Cargill Inc., Soyaworld Inc., Archer Daniels Midland Co., Cara Plastics Inc., Bunge Limited, The Dow Chemical Company, and BioBased Technologies LLC. At present, these companies are heavily investing in developing countries to produce renewable chemicals as they hold a huge potential for the commercialization of these bio-based products.

As per P&S Intelligence, North America held the soy-based chemicals market share in the preceding years. In the coming years, Asia-Pacific (APAC) is expected to consume a considerable volume of such products due to the mounting investments being made in the renewable chemical sector of China, Singapore, and South Korea. Furthermore, the Middle East and African (MEA) and European regions are expected to create a huge requirement for such chemicals in the foreseeable future.

Therefore, the booming demand for bio-based fuels, nutrient-rich food products, biodegradable plastics, eco-fertilizers and eco pesticides, and bio-based cosmetics will propel the consumption of soy-based chemicals.

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Types of Automotive Refinish Coatings in Indonesia

 There is a higher chance of a vehicle sustaining damage from wear and tear or an accident when more vehicles clog the roads, and more miles are driven. Automotive refinish coatings are important in Indonesia for restoring damaged cars to their former beauty and ensuring they continue to look brand new.

 

Automotive body shops and repair facilities employ polyurethane, acrylic, or alkyd-based coatings as automotive refinish coatings. These coatings are sprayed on new and used passenger and commercial cars to cover up body damage brought on by high temperatures, collisions, and stone contact.

 

Primer, filler, topcoat, basecoat, and activator or hardener coatings are a few of the often used refinish coatings. Although the Indonesianautomotive refinish coatings industry is predicted to expand, several significant issues and trends repair facilities and coating producers must deal with must.

 

Automotive Refinish Coating Formulation

 

Customer satisfaction is a crucial aspect of automotive refinishing that never changes. A high-quality, completely optimized coating product is one approach to guarantee satisfaction, and creating a high-quality coating begins with the formulation. Primer, base coat, and top coat are the components of most automobile coating systems.

 

Primer

 

Modern autos employ a lot of lightweight polymers that are hard to stick to. To achieve appropriate adhesion, primers are utilized to prepare a surface for a coating.

 

Such formulations frequently include a solvent, a binder resin, and additives to increase surface and wetting area. A primer system's binder resin has to have the ability to adhere to low-energy surfaces and increase surface energy for future coatings.

 

Basecoat

 

Most people envision a base coat when they think about automobile paint. The basecoat is what gives an automotive paint system its color. A binder resin, solvent, pigments or pigment dispersions, and additives to enhance wetting and leveling make up a basecoat composition.

 

To produce a base coat of the highest caliber, it is essential to ensure optimum pigment wetting and appropriate pigment orientation.

 

Topcoat

 

The top coat protects the lovely paintwork after the base coat. Over a basecoat, topcoats or lacquers are often applied. These hard, glossy coatings are resistant to chemicals, moisture, abrasion, UV, and temperature.

 

Again, solvent, a binder resin, and wetting/leveling aids make up a standard topcoat recipe. To achieve a long-lasting automobile, refinish coating system, the binder resins for a topcoat must have excellent durability.

 

Driving Factors Are:

 

The main variables influencing demand for automobiles to refinish coatings in Indonesia include:

• Rising disposable income.
• An increase in the frequency of vehicle crashes.
• Surge in the average age of car.

The local demographics' buying power has risen due to the economic recovery and rapid growth in disposable income.

 

Along with the increasing acceptance of automotive refinish coatings, many distinct items have also been launched in Indonesia. As a result, the need for these coatings will increase in the next years because of these characteristics and the huge volume of car demand.

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How Urbanization Drives Demand for Commercial Refrigeration Equipment in APAC?

 In countries like China and India, the urbanization rate is rising, with around 57% and 33% of the population of these countries, respectively, living in cities in 2017, and these shares rose to 61.4% and 35.0% in Chin and India, respectively, by 2020. The urban population in India is expected to reach around 1.4 billion by 2023, and in China, around 1.4 billion by 2025. Urbanization brings a variety of changes in the demands of  people, as the lifestyle and living preferences change. Thus, it will propel the Asia-Pacific (APAC) commercialrefrigeration equipment market in the years to come.

 

Urbanization, due to which the number of modern retail stores and supermarkets has increased, has led the way for the usage of commercial refrigeration equipment. In addition, it has also led to an increase in the workforce in countries like China, India, New Zealand, Australia, and Japan. This has resulted in an increment in the trend of eating out at restaurants and consuming packaged food. To offer people with busy lifestyles more convenience, the online retailing of fresh as well as frozen food is picking up, which is augmenting the demand for refrigeration in commercial spaces.

 

Among the different equipment types used for refrigeration in commercial spaces, walk-in coolers witnessed the highest demand in the past. This was due to the changing food patterns, visible in the rising consumption of frozen foods. As the purchasing power of customers has also increased, hypermarket and supermarket chains have expanded, thereby driving the demand for walk-in coolers in the APAC region. Moreover, ice-making machinery is predicted to grow in demand in the coming years due to the increasing number of bars, cafes, and many other food outlets.

 

This is consistent with the fact that within the commercial sector, refrigerators are majorly bought by entities dealing in the food service business. Here, maintaining and preserving the food quality till it reaches diners are vital. The increasing income of consumers has inclined them toward dining out, which has led to a rise in the number of restaurants, where commercial refrigeration equipment plays a crucial role in ensuring optimum food quality.

 

There are three major APAC commercial refrigeration equipment market players, among which United Technologies Corporation makes the largest number of sales. Other major manufacturers offering this equipment in the APAC region are S.A.I., AB Electrolux, Illinois Tool Works Inc., Hussmann Corporation, and Johnson Controls International Plc. According to P&S Intelligence, they are shifting from fluorinated refrigerants to natural refrigerants because of the increasing global warming concerns. For instance, Japan has modified its F-Gas Law, while China has released a potential list of gases that can be used as the refrigerant.

 

The demand for such systems in the region dropped significantly in 2020 due to the COVID-19 pandemic, to combat which governments enforced lockdowns. The food service industry was among the hardest hit by the lockdowns as all restaurants, bars, cafes, and pubs were closed down. However, since the second half of 2021, with the dropping case count, restaurants are opening again, albeit with restrictions on the number of diners. In the coming months, as this industry opens further, the demand for refrigeration equipment will start to rise.

 

Therefore, the changes in the lifestyle of people due to urbanization are pushing up the requirement for commercial refrigeration equipment in the APAC region. 

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How Is Marketing Automation Software Helping Firms in Increasing Their Customer base?

 Marketers in the Asia-Pacific (APAC) region are leveraging the increasing penetration of social media to build their customer base effectively. Social media platforms allow market executives to track the interactions with prospective customers that are linked to offers and campaigns, to gather feedback and use the insights gained to improve the campaign. This surge in digital marketing activities has increased the demand for automation tools in the region. 

Marketing automation allows for the management of a large volume of social media statistics and data related to the customer base. This has led to the increasing awareness among regional businesses about data management platforms (DMPs) including Salesforce DMP, Lotame, and Oracle DMP. These DMPs assist marketers and advertisers in sorting and storing information, collecting, analyzing, and classifying data, and advertising network integration. Additionally, DMPs offer a base to the marketers for providing responsive and scalable workflows and database functions that enable solutions to be leaner and optimized. This further allows companies to monitor and capture the data on potential leads.

Several vendors are venturing into the Asia-Pacific marketing automation software market due to the easy access for them and declining cost of marketing automation software. Companies offering such market tools in the region include Teradata Corporation, Oracle Corporation, SAS Institute Inc., Act-On-Software Inc., IBM Corporation, Salesforce.com Inc., Adobe Systems Incorporated, HubSpot Inc., SharpSpring Inc., and Infusionsoft Inc. They are adopting growth strategies such as product launches, partnerships, and acquisitions to gain a competitive edge over each other and widen their customer base.

In the region, marketing automation software is widely used in the banking, financial services, and insurance (BFSI) and e-commerce industries. In the BFSI sector, marketing executives are adopting this software to attract customers by spreading awareness among them about their protocols, benefits, and schemes. Marketing executives working with financial companies also use the software to target potential customers and simplify marketing complexities. Similarly, e-commerce companies leverage these platforms for generating leads and running advertisements. The booming e-commerce sector in India and China is increasing the demand for the software in the region.

Further, the solution segment of the Asia-Pacific marketing automation software market is categorized into marketing resource management, cross channel campaign management (CCCM), real-time interaction management, content marketing platform (CMP), lead-to-revenue management (L2RM), and through-channel marketing automation (TCMA). Amongst these, the CCCM category accounted for the largest market share in 2017 due to the increasing demand by enterprises for a technology that assists them in analytics and customer data management and with workflow tools for executing, designing, and measuring the performance of campaigns on offline and digital channels.

Most of the marketing automation tools are being deployed on the cloud due to the increasing awareness about the advantages of this technology. In comparison to on-premises deployment, the cloud technology offers benefits such as increased speed, scalability, storage, and convenience. Both small and large businesses are adopting cloud-based marketing automation solutions to improve productivity, increase profits, and enhance security at an affordable price. This is why even most of the investments in new software tools are being poured for those deployable on the cloud.

Thus, the growing preference for social media and digital marketing is generating a high demand for marketing automation tools in APAC countries.

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